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Music PR is such a critical component of a musician’s journey to success. Music PR done wrong, however, can translate into a loss of money and waste of time.

So what can you do, as an indie artist, to successfully leverage music PR? When is it a good time to hire a publicist? And what can a publicist help you with, in the first place?

You’re going to get answers to these questions, and much more, in this new episode of the Jazz Spotlight Podcast!

We’re joined by the super-cool Stacey Sherman of RSP Entertainment Marketing, who shares her expertise on music PR: from what to think about before hiring a publicist to how to create a DIY music PR campaign – she has plenty of tips to share!

Today’s Guest

Stacey ShermanStacey Sherman is the founder of RSP Entertainment Marketing, music PR company that helps artists stand out and get the exposure they need. The portfolio of clients, who have relied on Stacey’s services, includes Cindy Alexander, Dino Soldo and Dena Taylor.

When she’s not busy helping her clients with their PR, Stacey shares her expertise at conferences and events such as South by Southwest and the Grammys, as well as on magazines and podcasts such as MusicBizCast, We Spin Recipes and Bridge the Atlantic.

In This Episode We Talk About

  • What a publicist is, what he/she does and what you can expect from him/her
  • When it’s a good time to hire a publicist to help you with music PR
  • What to think about and do, before hiring a publicist
  • A checklist for a Do-It-Yourself music PR campaign
  • The must-have social media platforms for indie artists, according to Stacey



Links and Resources Mentioned


Thank Stacey on Twitter!

Thank you @RSPEntMktg for your #MusicPR tips! #MusicBiz Click To Tweet