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In the last episode, I welcomed on the podcast my friend Andrew Read of the popular website Jazz in Europe.com.

In that first part of our talk, he took us behind the scenes of Jazz in Europe, gave advice for music bloggers and we discussed how the music business has changed (Andrew also mentioned what he thinks is the music industry’s next big thing!).

Today, Andrew and I move the focus of our conversation on other aspects of his professional career.

The first is MFM Media, the company Andrew is general manager for and that works closely with people in the performing arts. Among other things, MFM creates the digital magazine for the world’s #1 site dedicated to jazz – All About Jazz – and curates a wide variety of projects.

Crowdfunding is one of the areas Andrew has been active in, and today I tap into his brain to hear what works and what doesn’t work, when it comes to crowdfunding for musicians.

Get ready to take notes, because Andrew talks about a big mistakes musicians make when launching crowdfunding campaigns on places like Kickstarter and Indie GoGo, the first thing people who visit your campaign’s page look at and the psychological advantage of using an “all or nothing” approach.

And last, but not least, Andrew spends a moment to take us behind the scenes of the jazz label Dot Time Records and gives valuable tips for artists who are thinking whether they should sign with a record label or release their album as indie musicians.

In This Episode You’ll Hear More About:

  • What MFM Media does and its work with the popular site All About Jazz
  • What crowdfunding can do for you
  • Andrew’s crowdfunding & marketing tips
  • The mistake many musicians make, when launching a crowdfunding campaign on places like Kickstarter and Indie GoGo (this is the mistake that sabotage many campaigns!)
  • The first thing people who visit your crowdfunding campaign’s page look at (this is the make or break feature of your campaign)
  • When crowdfunding may not be suitable for your
  • The difference between doing a crowdfunding in campaign in the States or in Europe
  • An important difference between Kickstarter and Indie GoGo
  • The psychological aspect of adopting an “all or nothing” approach for your crowdfunding campaign
  • The one thing Andrew thinks every musician should have
  • Andrew’s jazz record label Dot Time Records
  • His advice for those who are thinking about signing with a record label
  • What some indie musicians lack, when it comes to releasing an album
  • A promotion mistake many artists make on social media (especially on Twitter)
  • And More!

Links, People and Resources Mentioned in This Episode:

  • Aweber  (the #1 tool for building an email list)


Have You Learned Something Useful Today? If So, Share The Knowledge!

If you enjoyed this episode and have benefited from the crowdfunding and promotion tips Andrew shared with us, make sure to let others know by clicking here.