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It’s no news: mobile device use is growing.

I know, I know – you already knew about that. But have you ever asked yourself what that means for you?

If you run a music venue, manage a festival or are a musician looking to promote your music, get gigs and make money, what impact does the increase of mobile device use have on the way your promote yourself? And what about how people find you?

If you have a smartphone, then you know how apps work and how the number of apps available on places like iTunes and Google Play increase day after day.

Now let me ask you something.

Have you ever dreamed of having your own professional-looking app, but have put the idea aside because you don’t know where to start from or have been stopped by the costs of creating an app? Or perhaps you already have an app and are thinking about ways to grow your fanbase, promote your music (venue or festival) and monetize?

If so, YOU are in the RIGHT PLACE!

My guest today is Michael Schneider, co-founder and CEO of Mobile Roadie. Officially launched at South By Southwest 2009 and named one of Entrepreneur‘s 100 Brilliant Companies 2011, it is a platform that allows you to create, customize and manage your own mobile apps.

The Rolling Stones, Red Hot Chili Peppers, Madonna, Adele and Taylor Swift are some of the artists who have turned to Mobile Roadie to create their official apps for smartphones and tablets. Bill Cosby, the Dallas Mavericks, Radio Disney and Berklee Online are other celebrities, brands and teams whose apps were built with Mobile Roadie.

One of the cool things about Mobile Roadie is that they give you two options for creating an app. You can either sign up for the Core version – the Do-It-Yourself option – or Pro, where you have access to additional tools and the support of professional app developers.

In this episode, Michael takes us into the world of music apps and discusses the reasons why you should create one to promote yourself. He gives us an overview of Mobile Roadie, talks about what you need before creating an app, he goes over the features your app should have and shares tips for growing your fanbase through a mobile app.

In case you are thinking about whether you should build the app yourself or outsource the process to freelancers on places like Freelance.com or Fiverr, Michael has a couple of tips on that too!

Before you press play and dive into the world of mobile apps, make sure to let others know about this great podcast episode!



Today, You’ll Hear More About:

  • What Mobile Roadie can do for you and what you need to start building your own app
  • Ways you can use an app to maximize your audience’s experience at your live concerts
  • Different ways to make your app successful
  • Why you should go for a free app (but still make money from it)
  • What having an app can do for you, even if you have a relatively small fanbase
  • The features Michael thinks every band app should have
  • How an app fits into enhancing the sense of community among your fans
  • A great way The Rolling Stones’ app engaged sponsors
  • And Much More!

 

Resources, People and Links Mentioned in This Episode:

 

Give Michael and Mobile Roadie a Shout Out!

Are you pumped and ready to build your app? That’s awesome! But wait, before you start with that, make sure to give Michael and Mobile Roadie a much-deserved shout out on Twitter. Do that by clicking here.