Even though the Electronic Press Kit, or EPK, is probably one of the most important elements of an artist’s music promotion strategy, many still don’t have one today.
Why would I need one if I already have a bio on my website? Why would I need an EPK, if I haven’t got any press coverage, yet?
These are some of the common arguments some musicians use to justify their lack of an electronic press kit. However, as we will find out in today’s episode, not having an EPK is a huge mistake!
In this episode of the podcast, I welcome Wade Sutton of Rocket to the Stars to talk about how to craft a killer EPK. In addition to helping musicians improve their stage performance, Rocket to the Stars provides marketing services and media consultations, so Wade is the perfect guest to talk about electronic press kits.
In our talk, Wade shares the story behind Rocket to the Stars, the book he co-wrote along with former Taylor Swift’s manager Rick Barker and talks about all things EPK.
The real purpose of an EPK, its features and some big PR mistakes artists make are only some of the topics we have on our plate today.
Time to press play!
Today, You’ll Hear More About:
- The story behind Rocket to the Stars
- The real purpose of an Electronic Press Kit (EPK) and why you need one
- The difference between a biography page and an EPK
- How journalists and the media may use your Electronic Press Kit (and why you cannot ignore this, when crafting your EPK)
- The features of an EPK
- Some big PR mistakes musicians make
- Why you need an EPK even if you haven’t got any press coverage
- And Much More!
Resources, People and Links Mentioned in This Episode:
- Wade and Rick’s book The $150,000 Music Degree
- The post Why EPKs Are So Important
- Rocket to the Stars competition